Sales promotion helps manufacturers communicate the unique qualities and features of their products to potential buyers. It provides information about the product’s benefits, helping customers make informed decisions.
List I | List II | ||
A. | Price mix | I. | The path or route along which goals move from producer to consumer |
B. | Place mix | II. | The value that is put on product |
C. | Product mix | III. | This refers to the item actually being sold |
D. | Promotion mix | IV. | Refers to activities undertaken to make the product known to users and trade |