| List I | List II | ||
| A. | Price mix | I. | The path or route along which goals move from producer to consumer |
| B. | Place mix | II. | The value that is put on product |
| C. | Product mix | III. | This refers to the item actually being sold |
| D. | Promotion mix | IV. | Refers to activities undertaken to make the product known to users and trade |
| LIST I | LIST II |
|---|---|
| A. Production concept | II. Quantity of product |
| B. Product concept | IV. Quality of product |
| C. Selling concept | III. Aggressive selling techniques |
| D. Marketing concept | I. Satisfaction of customer needs |