Due to increasing presence of women in the workforce, ‘Kisan Mart’ comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends. Which dimension of business environment is being highlighted in the above case?
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- Social environment
- Legal environment
- Political environment
- Technological environment
The Correct Option is A
Solution and Explanation
The scenario highlights how ‘Kisan Mart’ is adjusting its marketing strategy in response to a shift in social trends — namely, the increased workforce participation of women. The business is responding to societal values, preferences, and behaviors, which are key elements of the social environment.
Why the other options are incorrect:
- (B) Legal environment: Concerns laws and regulations.
- (C) Political environment: Involves government policies.
- (D) Technological environment: Involves new inventions and advancements.
Final Answer: (A) Social environment
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