Question:
Due to increasing presence of women in the workforce, ‘Kisan Mart’ comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends. Which dimension of business environment is being highlighted in the above case?
Due to increasing presence of women in the workforce, ‘Kisan Mart’ comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends. Which dimension of business environment is being highlighted in the above case?
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The social environment includes demographic trends, lifestyle changes, and cultural shifts affecting business decisions.
Updated On: Jun 22, 2025
- Social environment
- Legal environment
- Political environment
- Technological environment
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The Correct Option is A
Solution and Explanation
The scenario highlights how ‘Kisan Mart’ is adjusting its marketing strategy in response to a shift in social trends — namely, the increased workforce participation of women. The business is responding to societal values, preferences, and behaviors, which are key elements of the social environment.
Why the other options are incorrect:
- (B) Legal environment: Concerns laws and regulations.
- (C) Political environment: Involves government policies.
- (D) Technological environment: Involves new inventions and advancements.
Final Answer: (A) Social environment
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