Question:
Due to increasing presence of women in the workforce, 'Kisan Mart' comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends.
Which dimension of business environment is being highlighted in the above case?
Due to increasing presence of women in the workforce, 'Kisan Mart' comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends.
Which dimension of business environment is being highlighted in the above case?
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Businesses must stay updated with social trends to align their marketing and sales strategies with changing consumer behaviors.
Updated On: Feb 20, 2025
- Social environment
- Legal environment
- Political environment
- Technological environment
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The Correct Option is A
Solution and Explanation
Step 1: Understanding Business Environment Dimensions
The business environment consists of various dimensions, including social, legal, political, and technological factors that influence business decisions.
Step 2: Identifying the Relevant Dimension
- The case highlights a change in societal trends where more women are joining the workforce.
- 'Kisan Mart' adapts to this trend by offering discounts tailored to office-going women.
- This aligns with the Social Environment, which includes demographic changes, consumer behavior, and societal preferences.
Conclusion: The correct answer is (mathbf{(A)}), as the scenario reflects a social change impacting business strategy.
The business environment consists of various dimensions, including social, legal, political, and technological factors that influence business decisions.
Step 2: Identifying the Relevant Dimension
- The case highlights a change in societal trends where more women are joining the workforce.
- 'Kisan Mart' adapts to this trend by offering discounts tailored to office-going women.
- This aligns with the Social Environment, which includes demographic changes, consumer behavior, and societal preferences.
Conclusion: The correct answer is (mathbf{(A)}), as the scenario reflects a social change impacting business strategy.
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