Question

Due to increasing presence of women in the workforce, 'Kisan Mart' comes out every Friday with big discount offers on daily use items to attract office-going women to shop on weekends. Which dimension of business environment is being highlighted in the above case?

• A. Social environment
• B. Legal environment
• C. Political environment
• D. Technological environment

Hint:

Businesses must stay updated with social trends to align their marketing and sales strategies with changing consumer behaviors.

Answer 1

The Correct Option is A

Step 1: Understanding Business Environment Dimensions
The business environment consists of various dimensions, including social, legal, political, and technological factors that influence business decisions.
Step 2: Identifying the Relevant Dimension
- The case highlights a change in societal trends where more women are joining the workforce.
- 'Kisan Mart' adapts to this trend by offering discounts tailored to office-going women.
- This aligns with the Social Environment, which includes demographic changes, consumer behavior, and societal preferences.
Conclusion: The correct answer is (mathbf{(A)}), as the scenario reflects a social change impacting business strategy.