Question:
DG Ltd., an E-plane car company has developed a revolutionary flying car for passenger mobility. This hybrid flying car can accommodate upto two persons and features innovative wing like doors for comfortable entry (The seats are designed for utmost comfort, crafted from high quality materials) Product.The distinguishing feature of this flying car is that its production will be in India and (it will utilise biofuel alongside electricity, ensuring a sustainable mode of transportation) Soutolion DG Ltd. has obtained the first testing approval for its category. Priced at 2.5 crores the company has to take decisions in respect of discounts to customers, credit terms etc) so that the customere porosive the price to he in line with the value of the produc Pricing Calas Prom Tomakethe flying car available to the target customers, DG Ltd. is in the process of selecting dealers or intermediaries to reach the customers, providing support to the intermediaries etc) Pern To communicate the availability, features, merita etc. of the product to the target customers and persuade them to buy the flying car. (DG Ltd. decided to go in for digital marketing campaigns, press releases and demos conducted by influencers and journalists The above case describes the combination of elements used by DGLtd. to prepare its market offering.Quoting lines from the above para, identify and explain the elements. The above case describes the combination of elements used by DG Ltd. to prepare its market offering. Quoting lines from the above paragraph, identify and explain the elements.
DG Ltd., an E-plane car company has developed a revolutionary flying car for passenger mobility. This hybrid flying car can accommodate upto two persons and features innovative wing like doors for comfortable entry (The seats are designed for utmost comfort, crafted from high quality materials) Product.The distinguishing feature of this flying car is that its production will be in India and (it will utilise biofuel alongside electricity, ensuring a sustainable mode of transportation) Soutolion DG Ltd. has obtained the first testing approval for its category. Priced at 2.5 crores the company has to take decisions in respect of discounts to customers, credit terms etc) so that the customere porosive the price to he in line with the value of the produc Pricing Calas Prom Tomakethe flying car available to the target customers, DG Ltd. is in the process of selecting dealers or intermediaries to reach the customers, providing support to the intermediaries etc) Pern To communicate the availability, features, merita etc. of the product to the target customers and persuade them to buy the flying car. (DG Ltd. decided to go in for digital marketing campaigns, press releases and demos conducted by influencers and journalists The above case describes the combination of elements used by DGLtd. to prepare its market offering.Quoting lines from the above para, identify and explain the elements. The above case describes the combination of elements used by DG Ltd. to prepare its market offering. Quoting lines from the above paragraph, identify and explain the elements.
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Product refers to the actual goods or services offered, ensuring they meet customer needs and preferences.- Price includes the strategies for setting a fair and attractive price for the target market.- Place focuses on how the product is distributed and made available to customers.- Promotion involves strategies to communicate the benefits of the product and encourage purchase.- People are critical as they ensure the delivery of the product and customer satisfaction.
Updated On: Feb 26, 2025
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Solution and Explanation
The case describes several key elements involved in preparing DG Ltd.’s market offering:
1. Product: ”The seats are designed for utmost comfort, crafted from high-quality materials.” The product element is critical as it addresses the physical features and comfort of the hybrid flying car, ensuring it appeals to customers who value luxury and convenience in their mobility.
2. Price: ”The company has to take decisions in respect of discounts to customers, credit terms etc.” Pricing decisions are important for determining how much customers are willing to pay for the product. This includes offering discounts and setting credit terms to make the product affordable and attractive to potential buyers.
3. Place: ”DG Ltd. is in the process of selecting dealers or intermediaries to reach the customers, providing support to the intermediaries etc.” The place element refers to the distribution strategy. DG Ltd. is identifying dealers and intermediaries to ensure that the product reaches the target market efficiently.
4. Promotion: ”DG Ltd. has decided to go in for digital marketing campaigns, press releases and demos conducted by influencers and journalists.” Promotional strategies are vital for creating awareness and generating interest in the product. DG Ltd. is focusing on digital marketing and leveraging influencers and journalists to reach the target audience.
5. People: This element is implied when DG Ltd. selects dealers and intermediaries and trains them to support the customers. The people involved in marketing, selling, and supporting the product play a crucial role in ensuring customer satisfaction. In summary, the elements of the marketing mix include Product, Price, Place, Promotion, and People. Each element plays a significant role in shaping the overall market offering and attracting customers.
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