Comprehension
Consider the following passage and answer the questions.
Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for a few years, the company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for the last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks
Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for a few years, the company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for the last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks
Question: 1
“Gen-X enterprises is the company producing and selling cell phones.” As per this statement, which aspect has been marketed by the company?
“Gen-X enterprises is the company producing and selling cell phones.” As per this statement, which aspect has been marketed by the company?
Updated On: Nov 2, 2024
- Physical Product
- Services
- Events
- Information
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The Correct Option is A
Solution and Explanation
Gen-X enterprises markets physical products, specifically cell phones, which are tangible goods.
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Question: 2
Which aspect has been marketed by the company by rendering computer education?
Which aspect has been marketed by the company by rendering computer education?
Updated On: Nov 2, 2024
- Services
- Events
- Information
- Experience
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The Correct Option is A
Solution and Explanation
Offering computer education is considered providing a service, which is an intangible offering aimed at educating people.
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Question: 3
Which aspect has been marketed by organising elephant race?
Which aspect has been marketed by organising elephant race?
Updated On: Nov 2, 2024
- Events
- Experience
- Place
- Idea
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The Correct Option is A
Solution and Explanation
Organizing an elephant race is classified as an event, as it involves creating a planned public or private activity.
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Question: 4
Which aspect has been marketed by spreading information about family planning?
Which aspect has been marketed by spreading information about family planning?
Updated On: Nov 2, 2024
- Idea
- Experience
- Events
- Service
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The Correct Option is A
Solution and Explanation
Spreading information about family planning is considered marketing an idea, promoting a concept aimed at influencing people's beliefs or behavior.
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Question: 5
Which aspect has been marketed by organising a mountaineering trek?
Which aspect has been marketed by organising a mountaineering trek?
Updated On: Nov 2, 2024
- Experience
- Events
- Ideas
- Information
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The Correct Option is A
Solution and Explanation
Organizing a mountaineering trek is classified as marketing an experience, focusing on providing an adventurous and memorable activity rather than a tangible product.
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