Question

“Gen-X enterprises is the company producing and selling cell phones.” As per this statement, which aspect has been marketed by the company?

• A. Physical Product
• B. Services
• C. Events
• D. Information
• A. Services
• B. Events
• C. Information
• D. Experience
• A. Events
• B. Experience
• C. Place
• D. Idea
• A. Idea
• B. Experience
• C. Events
• D. Service
• A. Experience
• B. Events
• C. Ideas
• D. Information

Answer 1

The Correct Option is A

In this context, Gen-X enterprises markets physical products, specifically cell phones. The company’s core offering is a tangible product, meaning it deals with goods that customers can physically touch and use. This is in contrast to services, which are intangible. By focusing on physical products, the company focuses on manufacturing, distribution, and customer satisfaction related to the tangible items they offer.

Answer 2

By offering computer education, Gen-X enterprises is providing a service, which is an intangible offering aimed at educating people rather than selling a physical product. Services, unlike physical products, cannot be touched or stored, and they focus on delivering expertise, knowledge, or experiences to customers. In this case, the company is offering educational value rather than a tangible item.

Answer 3

Organizing an elephant race is classified as an event because it involves creating a planned public or private activity. Events typically require coordination, scheduling, and resources to ensure that participants and attendees have a successful experience. This could include logistics, marketing, and managing the audience, making it a structured and organized activity that aims to entertain, inform, or celebrate something specific.

Answer 4

Spreading information about family planning is classified as marketing an idea, which refers to promoting a concept or a message aimed at influencing people’s beliefs or behaviors. Unlike tangible products or services, marketing ideas focuses on changing attitudes, raising awareness, or encouraging people to adopt certain practices or views, as seen with social campaigns on health, education, or environmental issues.

Answer 5

Organizing a mountaineering trek is considered as marketing an experience, where the focus is on providing an adventurous and memorable activity rather than a tangible product. This type of marketing emphasizes creating emotional and sensory experiences for participants, aiming to offer them a unique and impactful journey, rather than just selling a physical product or service.