Question

Choose the advantages of market segmentation in marketing:
A. It enables you to frame and adopt separate policies to meet the needs of the different buyer groups
B. More efficient use of marketing resources
C. You can not use the advertising media effectively
D. It helps to pay proper attention to particular areas

• A. A, B and D only
• B. A, B and C only
• C. A, B, C and D
• D. B, C and D only

Hint:

Segmentation helps businesses create tailored marketing strategies that resonate with specific customer needs, improving both efficiency and effectiveness.

Answer 1

The Correct Option is A

Market segmentation enables businesses to address the needs of different buyer groups (A), use marketing resources more efficiently (B), and focus on particular areas (D). However, segmentation does not imply that advertising media cannot be used effectively (C).