Question:

A brand or a part of a brand that is given legal protection against its use by other firms is called ________________________.

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Trademark = Legal protection for brand identity. Think: “Trade + Mark = Legally marked for trade.”
  • Brand name
  • Brand mark
  • Trademark
  • Logo
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The Correct Option is C

Solution and Explanation

A trademark is any brand name, word, symbol, or design (or combination thereof) that is legally registered or established by use as representing a company or product. It provides legal protection against unauthorized use by others. Let’s clarify the terms:
Brand name: The verbal part of a brand (e.g., "Nike").
Brand mark: The symbol or logo part of the brand (e.g., the Nike swoosh).
Trademark: A legally protected brand name or mark.
Logo: A graphic mark or emblem used by a business (can be part of a trademark). Thus, the correct and legally appropriate answer is (C) Trademark.
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