Question

Advertisement of a Tour and Travel agency, whose target audience is young adults, shall use which form of media to catch maximum eyeballs?

• A. Newspaper
• B. Radio
• C. Periodicals
• D. Social media

Answer 1

The Correct Option is D

For a Tour and Travel agency targeting young adults, the best form of media to catch maximum eyeballs would be: Social Media.

• Young Adults Are Highly Active on Social Media – Platforms like Instagram, TikTok, Facebook, and YouTube are where they spend most of their time.
• Visual Appeal – Travel ads thrive on stunning visuals (photos/videos), which work best on Instagram, TikTok, and YouTube.
• Influencer & Viral Marketing – Collaborations with travel influencers can boost credibility and reach.
• Targeted Advertising – Social media allows precise targeting based on interests, demographics, and behaviors.