Question

Identify the correct sequence of following stages in an advertising campaign:
(A) Brief to the client
(B) Promotion
(C) Media Planning
(D) Research
Choose the correct answer from the options given below:

• A. (A), (B), (D), (C)
• B. (D), (A), (C), (B)
• C. (B), (A), (D), (C)
• D. (C), (D), (A), (B)

Answer 1

The Correct Option is B

The proper sequence for an advertising campaign is:

1. Research (D): Market and audience research comes first to understand the target demographic and market conditions
2. Brief to the client (A): Findings are presented to the client to align objectives
3. Media Planning (C): Determining the optimal channels and timing for the campaign
4. Promotion (B): Actual execution and launch of the advertising campaign

This logical progression ensures the campaign is data-driven, approved, strategically planned before execution.