The individual known as the 'Father of Advertising' is David Ogilvy.
David Ogilvy was a prominent figure in the field of advertising and is credited with revolutionizing the industry. His innovative approaches and creative strategies fundamentally changed how advertising campaigns were developed and executed. Renowned for his emphasis on meticulous research and a deep understanding of consumer behavior, Ogilvy's contributions have left a lasting impact on advertising practices across the globe. His legacy is evident in his pioneering work at the advertising agency Ogilvy & Mather, which continues to be influential in the advertising industry today.
David Ogilvy is known for his contributions to advertising and consumer behavior research.
Known as the "Father of Advertising," David Ogilvy was a legendary advertising executive and the founder of Ogilvy & Mather. He revolutionized modern advertising with his creative and research-driven approach, authoring the influential book "Ogilvy on Advertising."
The other options are notable figures in different fields:
List - I (Form of advertising) | List - II (Content and Objective) | ||
(A) | Public Service Advertising | (I) | Personal form of advertising |
(B) | Direct Mail | (II) | Competitive market |
(C) | Informational Advertising | (III) | Social awareness |
(D) | Comparative Advertising | (IV) | New product is introduced |