David Ogilvy is known for his contributions to advertising and consumer behavior research.
Known as the "Father of Advertising," David Ogilvy was a legendary advertising executive and the founder of Ogilvy & Mather. He revolutionized modern advertising with his creative and research-driven approach, authoring the influential book "Ogilvy on Advertising."
The other options are notable figures in different fields:
List - I (Form of advertising) | List - II (Content and Objective) | ||
(A) | Public Service Advertising | (I) | Personal form of advertising |
(B) | Direct Mail | (II) | Competitive market |
(C) | Informational Advertising | (III) | Social awareness |
(D) | Comparative Advertising | (IV) | New product is introduced |