Step 1: Understanding the geometry of an equilateral triangle.
In an equilateral triangle, the height (or perpendicular) divides the triangle into two 30-60-90 right triangles. For a 30-60-90 triangle, the ratio of the sides opposite to the 30°, 60°, and 90° angles is \( 1 : \sqrt{3} : 2 \).
Step 2: Applying the geometry to the equilateral triangle.
Let the side of the equilateral triangle be \( a \). The height of the triangle is the side opposite to the 60° angle in the 30-60-90 triangle.
The ratio of the sides gives:
\[
\frac{\text{height}}{a/2} = \sqrt{3}
\]
Thus, the height is:
\[
\text{height} = \frac{\sqrt{3}}{2} \times a
\]
Therefore, the measure of the perpendicular (height) is \( \frac{\sqrt{3}}{2} a \) units. The correct answer is (A).