Step 1: Define actual and apparent weight.
The actual weight of a man is the gravitational force: \[ W = mg \] The apparent weight is the normal reaction \( N \) by the floor of the lift.
Step 2: Apply Newton’s second law.
If the lift is accelerating downward with acceleration \( a \), the net force acting on the man in the vertical direction is: \[ mg - N = ma \Rightarrow N = m(g - a) \]
Step 3: Express normal force in terms of weight.
Since \( W = mg \), then: \[ m = \frac{W}{g} \Rightarrow N = \frac{W}{g}(g - a) = W\left(1 - \frac{a}{g}\right) \]
Step 4: Conclude the result.
So, the force exerted by the man on the floor of the lift (apparent weight) is: \[ \boxed{W \left(1 - \frac{a}{g} \right)} \]