Question

Write any four features of publicity.

Hint:

Publicity is free, credible, and has a wider reach, but businesses cannot fully control it.

Answer 1

Meaning: Publicity is a non-paid form of promotion in which information about a product, service, or business is communicated through mass media without direct cost to the organization.
Features of Publicity:

Unpaid Form of Promotion: Unlike advertisement, publicity does not require payment.
Credibility: As publicity is carried out by third parties like media, it is considered more trustworthy.
Wide Reach: Publicity can spread quickly through newspapers, TV, internet, and social media.
Uncontrolled by Business: The organization has little or no control over the content and timing of publicity.
Dual Impact: Publicity can have both positive (good image) and negative (criticism, scandals) effects.

Conclusion: Publicity is an effective tool to create awareness and build image, but it is less controllable compared to advertising.