Associate key theoretical concepts with their proponents: Brecht with the Alienation Effect, Stanislavski with the 'Magic If' and Emotional Recall, Artaud with the Theatre of Cruelty, and Grotowski with Poor Theatre.
Step 1: Understanding the Concept:
The question asks to identify the theatre practitioner who developed the concept of the 'V' effect. Step 2: Detailed Explanation:
The 'V' effect, or Verfremdungseffekt, is a German term that translates to "alienation effect" or "distancing effect". It is the central theoretical concept of the German playwright and director Bertolt Brecht's "Epic Theatre". The goal of the V-effect is to make the familiar strange, to prevent the audience from empathizing emotionally with the characters, and instead encourage them to think critically and intellectually about the social and political issues presented in the play. Step 3: Final Answer:
The Theory of the 'V' effect was proposed by Bertolt Brecht.