A Commercial Bill is often used as a form of bridge financing in the money market. It is a short-term instrument used by companies to finance their working capital needs by borrowing against their receivables. These bills help businesses manage liquidity by providing quick access to funds, typically for a short duration, before the receivables are collected.
Column- I | Column- II |
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(a) Product concept | (i) Its main focus is on quality, performance and feature of the product. |
(b) Selling concept | (ii) Its main focus is on satisfaction of customer needs. |
(c) Marketing concept | (iii) Its main focus is on aggressively persuading buyer to purchase the existing product. |
(d) Societal concept | (iv) Its main focus is on satisfaction of customer needs and society's well-being. |
Choose the correct options from the following: