Question

Match the concepts of marketing in Column- I with their respective explanations in Column- II:

Column- I	Column- II
(a) Product concept	(i) Its main focus is on quality, performance and feature of the product.
(b) Selling concept	(ii) Its main focus is on satisfaction of customer needs.
(c) Marketing concept	(iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
(d) Societal concept	(iv) Its main focus is on satisfaction of customer needs and society's well-being.

Choose the correct options from the following:

• A. a-iv, b-iii, c-ii, d-i
• B. a-iii, b-ii, c-i, d-iv
• C. a-ii, b-i, c-iii, d-iv
• D. a-i, b-iii, c-ii, d-iv

Hint:

The Product Concept emphasizes innovation and quality.- The Selling Concept focuses on aggressive sales tactics.- The Marketing Concept prioritizes understanding and satisfying customer needs.- The Societal Concept integrates customer needs with societal welfare.

Answer 1

The Correct Option is D

Step 1: Understanding Marketing Concepts Product Concept: Focuses on product quality, performance, and features. Hence, it matches with
(i). Selling Concept: Focuses on aggressive selling and persuasion. Hence, it matches with
(iii).- Marketing Concept: Focuses on satisfying customer needs.
Hence, it matches with (ii).- Societal Concept: Focuses on satisfying customer needs while considering society’s well-being. Hence, it matches with (iv). Thus, the correct match is (i) (iii) (ii) (iv). 7