Step 1: Understand the concept of window display.
A window display is a retail marketing technique used to present products in a store’s window in an attractive and engaging manner. It serves as a visual tool to grab the attention of potential customers and encourage them to enter the store.
Step 2: Purpose of window displays.
The main purpose of a window display is to showcase the store’s products in a way that catches the eye of passers-by. A well-designed window display can attract customers, promote new or seasonal items, and reinforce the store's brand image.
Step 3: Conclusion.
A window display is an effective way to engage customers visually, which is an important aspect of retail marketing. The right display can significantly influence customer interest and sales.