Question

Traditional marketing is _________ communication.(one-way / two-way

Hint:

TV talks at you (one-way); Social Media talks with you (two-way).

Answer 1

1. Traditional marketing uses mediums like Television, Radio, Newspapers, and Billboards.
2. These mediums broadcast a message to the audience without a direct mechanism for the audience to reply immediately.
3. Therefore, it is classified as one-way communication. (Contrast with Digital Marketing, which is interactive/two-way).