Question

Explain product regarding E-Marketing.

Hint:

In E-Marketing, the "Product" often includes the online experience and customer support wrapping the core item.

Answer 1

1. In the context of the Marketing Mix (4Ps), "Product" refers to the goods, services, or information offered to customers.
2. In E-Marketing, products can be digital (e.g., e-books, software) or physical goods sold online.
3. E-Marketing allows for product customization and detailed online catalogs to showcase features effectively to a global audience.