Question

Write any four advantages of E-Marketing.

Hint:

Cost-efficiency and measurability (analytics) are the biggest drivers for E-Marketing adoption.

Answer 1

1. Global Reach: E-Marketing allows businesses to reach customers anywhere in the world, removing geographical limitations.
2. Lower Cost: It is generally more affordable than traditional marketing channels like TV or print media.
3. 24/7 Availability: Marketing campaigns run around the clock, allowing automated sales and customer interaction at any time.
4. Targeted Audience: Digital tools allow businesses to target specific demographics, interests, and behaviors, ensuring the message reaches the right people.