Step 1: Recall the condition for no solution.
For a pair of linear equations to have no solution, the ratio of the coefficients of $x$ and $y$ must be equal, but the constant terms must not be in the same ratio.
The condition for no solution is:
\[
\frac{a_1}{a_2} = \frac{b_1}{b_2} \neq \frac{c_1}{c_2}
\]
Step 2: Apply the condition to the given equations.
The given equations are:
\[
x + 2y = 70 \quad \text{and} \quad 2x + \lambda y = 35
\]
Here, the coefficients are:
\[
a_1 = 1, \, b_1 = 2, \, c_1 = 70
\]
\[
a_2 = 2, \, b_2 = \lambda, \, c_2 = 35
\]
Step 3: Set up the equation for the ratio of the coefficients.
For no solution:
\[
\frac{1}{2} = \frac{2}{\lambda}
\]
Step 4: Solve for $\lambda$.
\[
\frac{1}{2} = \frac{2}{\lambda} \quad \Rightarrow \quad \lambda = 4
\]
Step 5: Conclusion.
Hence, the value of $\lambda$ is $4$.