Step 1: Set up the problem
The area enclosed by the lines \(x = 0\), \(y = 0\), and \(x = \frac{3}{2}\) with the curve \(y = 1 + 4x - x^2\) needs to be computed first. The line \(y = mx\) bisects this area, so the total area under the curve will be split into two equal areas by the line.
We need to calculate the area under the curve from \(x = 0\) to \(x = \frac{3}{2}\).
Step 2: Find the area under the curve
The area under the curve \(y = 1 + 4x - x^2\) from \(x = 0\) to \(x = \frac{3}{2}\) is given by the integral:
\[
A_{\text{total}} = \int_0^{\frac{3}{2}} (1 + 4x - x^2) \, dx
\]
Let's compute the integral:
\[
A_{\text{total}} = \left[ x + 2x^2 - \frac{x^3}{3} \right]_0^{\frac{3}{2}}
\]
Substitute \(x = \frac{3}{2}\):
\[
A_{\text{total}} = \left( \frac{3}{2} + 2\left( \frac{3}{2} \right)^2 - \frac{\left( \frac{3}{2} \right)^3}{3} \right)
\]
\[
A_{\text{total}} = \frac{3}{2} + 2 \times \frac{9}{4} - \frac{27}{24}
\]
\[
A_{\text{total}} = \frac{3}{2} + \frac{9}{2} - \frac{9}{8}
\]
\[
A_{\text{total}} = \frac{12}{2} - \frac{9}{8} = 6 - \frac{9}{8} = \frac{48}{8} - \frac{9}{8} = \frac{39}{8}
\]
Thus, the total area under the curve is \(\frac{39}{8}\).
Step 3: Bisecting the area with the line \(y = mx\)
The line \(y = mx\) bisects the area, meaning it divides the total area into two equal parts. The area to the left of the line and under the curve should be half of the total area, i.e., \(\frac{39}{16}\).
The area under the line \(y = mx\) from \(x = 0\) to \(x = \frac{3}{2}\) is:
\[
A_{\text{line}} = \int_0^{\frac{3}{2}} mx \, dx = \frac{m}{2} x^2 \Big|_0^{\frac{3}{2}} = \frac{m}{2} \left( \frac{3}{2} \right)^2 = \frac{m}{2} \times \frac{9}{4} = \frac{9m}{8}
\]
We set this equal to half of the total area:
\[
\frac{9m}{8} = \frac{39}{16}
\]
Solving for \(m\):
\[
9m = \frac{39}{2}
\]
\[
m = \frac{39}{18} = \frac{13}{6}
\]
Step 4: Conclusion
The value of \(m\) is:
\[
\boxed{\frac{13}{6}}
\]