Samaira and her friend, Sana wanted to watch a movie over the weekend. They booked the movie tickets online and chose the seats as per their preference at the click of a button at the desired movie hall. Now going to the theatre for booking of tickets is no longer required. The dimension of business environment reflected in the above para is:
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The technological environment constantly evolves, and businesses should leverage advancements like online platforms to enhance customer experience.
The technological environment refers to the influence of advancements in technology on business operations. In this case, the availability of online booking systems for movie tickets demonstrates how technology has simplified the process for consumers.