Question:

‘Panmol Dairy’ started using environment-friendly ‘Bilona’ method of making ghee, unlike other dairies which were using modern methods involving machines and chemicals. By doing this, ‘Panmol Dairy’ is providing employment to hundreds of illiterate people in the rural areas. Which objective of management is ‘Panmol Dairy’ trying to achieve:

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Social objectives reflect a firm’s duty to the society — through sustainability, community welfare, and ethical operations.
Updated On: Jun 22, 2025
  • National objective
  • Personal objective
  • Social objective
  • Economic objective
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The Correct Option is C

Solution and Explanation

The Social Objective of Management emphasizes contributing positively to society. It includes:
  • Providing employment, especially in underdeveloped or rural areas
  • Using environment-friendly production methods
  • Ensuring fair practices that benefit society at large
In the case of ‘Panmol Dairy’, two key actions stand out:
  1. Using traditional, environment-friendly Bilona method: This helps in sustainable production and environmental conservation.
  2. Providing employment to illiterate rural people: This action directly supports social welfare and reduces poverty/unemployment.
Thus, these activities go beyond the company’s internal goals (economic or personal) and align with larger societal wellbeing, making Social Objective the correct answer.
Final Answer: (C) Social objective
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