Question

P. Madhav is the production manager of Trendy Style Pvt. Ltd., a firm manufacturing office furniture. His objective is to increase production by 20% in the next one year. But the Sales Manager, R. Shetty does not approve of the increase in production, till changes are brought about in the quality of wood, locks, handles, etc., to incorporate the latest trends. This kind of conflict brings to light an important concept of management that can help to link the activities of various departments.
(i) Identify and explain the concept discussed above.
(ii) State any two points of importance of the concept identified in (i) above.

Hint:

Coordination is the backbone of any organization as it ensures smooth functioning and alignment of various activities across departments.- Effective coordination minimizes conflicts, improves productivity, and ensures that the organization’s goals are achieved.- It is the responsibility of managers at all levels to facilitate coordination within their respective areas.

Answer 1

(i) Concept Identified: Coordination The concept discussed above is Coordination, which is an essential function of management. Coordination involves synchronizing and aligning the activities of different departments or individuals to ensure that they work together harmoniously toward achieving organizational goals. In this case, the conflict between the production manager and the sales manager highlights the need for coordination between the production and sales departments to ensure that production targets are met without compromising on product quality.

(ii) Two Points of Importance of Coordination:
1. Ensures Unity of Action: Coordination ensures that all departments or individuals in an organization are working towards the same objective, preventing confusion, duplication of efforts, and potential conflicts. In this case, it ensures that production and quality standards align with sales requirements.
2. Facilitates Efficiency: Through coordination, resources can be used more effectively, and 23 activities can be streamlined. This helps in minimizing waste, reducing delays, and ensuring that the production process meets quality standards set by the sales department.