Question:

Most of the organizations these days have adapted themselves to changing environment. To reach and engage with the target customers, they started to have a strong presence on social media like Facebook, Instagram, etc. From the following, identify the feature of management being highlighted:

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A dynamic manager is one who constantly scans the environment and modifies plans and strategies to keep pace with external changes.
Updated On: Jun 22, 2025
  • Management is a group activity.
  • Management is a continuous process.
  • Management is multidimensional.
  • Management is a dynamic function.
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The Correct Option is D

Solution and Explanation

In the given situation, companies are responding to changes in the external environment—particularly the rising influence of social media platforms such as Facebook and Instagram. These platforms have become crucial tools for marketing, customer engagement, and brand promotion. Organizations modifying their strategies to utilize these platforms reflect a core attribute of management: its dynamic nature. A dynamic function means management is not static or rigid; rather, it constantly evolves and adapts in response to changes in the external environment such as:
  • Technological advancements (e.g., digital marketing, e-commerce)
  • Societal trends (e.g., social media usage, work-from-home culture)
  • Economic fluctuations (e.g., inflation, global recession)
  • Political and legal changes (e.g., GST policies, data privacy laws)
In this case, social media became a dominant platform for outreach. Organizations that adapt to this change early can better target their customers and retain competitive advantage. Hence, this example exemplifies how management is responsive and adaptive — the hallmark of being dynamic. Let us review other options:
  • (A) Management is a group activity: Although true, this option doesn’t match the specific theme of environmental adaptation.
  • (B) Management is a continuous process: This refers to the cyclic process of planning, organizing, staffing, directing, and controlling.
  • (C) Management is multidimensional: This refers to management involving work with people, operations, and goals — but doesn’t focus on change.
Thus, the scenario is best matched with Management is a dynamic function.
Final Answer: (D) Management is a dynamic function
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