Match the terms given in Column-I with their meaning in Column-II.
Column-I Column-II a. Trademark (i) A name, term, sign, symbol, design or some combination of them used to identify the products and differentiate them from the competitors. b. Brand name (ii) A brand or a part of the brand that is given legal protection. c. Brand (iii) That part of the brand which can be recognised but which is not utterable. d. Brand mark (iv) That part of the brand which can be spoken.
Choose the correct option from the following:
Match the terms given in Column-I with their meaning in Column-II.
| Column-I | Column-II |
| a. Trademark | (i) A name, term, sign, symbol, design or some combination of them used to identify the products and differentiate them from the competitors. |
| b. Brand name | (ii) A brand or a part of the brand that is given legal protection. |
| c. Brand | (iii) That part of the brand which can be recognised but which is not utterable. |
| d. Brand mark | (iv) That part of the brand which can be spoken. |
Choose the correct option from the following:
Show Hint
- a-(i), b-(ii), c-(iii), d-(iv)
- a-(ii), b-(iii), c-(i), d-(iv)
- a-(ii), b-(iv), c-(i), d-(iii)
- a-(ii), b-(i), c-(iv), d-(iii)
The Correct Option is C
Solution and Explanation
The correct matching is:
| Term | Correct Match | Examples |
|---|---|---|
| Trademark | (ii) Legal protection | Nike's Swoosh® |
| Brand name | (iv) Speakable part | "Coca-Cola" |
| Brand | (i) Identification system | Apple's ecosystem |
| Brand mark | (iii) Visual non-utterable | McDonald's Golden Arches |
Key Differentiators:
- Trademark vs Brand:
- All trademarks are brands, not vice-versa
- Legal status is distinguishing factor - Brand Name vs Mark:
- Name: Verbal ("Nike")
- Mark: Visual (Swoosh logo)
Final Answer: (C) a-(ii), b-(iv), c-(i), d-(iii)
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