List-I | List-II | ||
(A) | Trade mark | (I) | It identifies and distinguishes the source of a service rather than a product |
(B) | Brand mark | (II) | It is a word phrase symbol that identifies and distinguishes the source of goods |
(C) | Service mark | (III) | That part of a brand which can be vocalized |
(D) | Brand name | (IV) | It is that part of a brand which can be recognized but can not be vocalized |
Column- I | Column- II |
---|---|
(a) Product concept | (i) Its main focus is on quality, performance and feature of the product. |
(b) Selling concept | (ii) Its main focus is on satisfaction of customer needs. |
(c) Marketing concept | (iii) Its main focus is on aggressively persuading buyer to purchase the existing product. |
(d) Societal concept | (iv) Its main focus is on satisfaction of customer needs and society's well-being. |
Choose the correct options from the following: