Question

Match List-I with List-II. List I (Ways of market segmentation) i. Demographic List II (Basis of segmentation) 1. Opinion on specific products or services ii. Psychographic iii. Geographic 2. Regions, climate 3. Similar lifestyles, interests iv. Behavioural 4. Age, population Choose the correct option from the following :

• A. i– 1, ii– 2, iii– 4, iv– 3
• B. i– 3, ii– 1, iii– 4, iv– 2
• C. i– 4, ii– 3, iii– 2, iv– 1
• D. i– 2, ii– 1, iii– 4, iv– 3

Hint:

Understanding market segmentation is key to analyzing consumer patterns. Memorize the different bases of segmentation.

Answer 1

The Correct Option is C

Types of Market Segmentation

1. Demographic and Age, Population:
   Demographic segmentation involves dividing the market based on variables such as age, gender, income, and population.
2. Psychographic and Similar Lifestyles, Interests:
   Psychographic segmentation categorizes consumers based on their lifestyles, interests, values, and attitudes.
3. Geographic and Regions, Climate:
   Geographic segmentation involves categorizing customers based on their geographical location, such as regions, climate, or city.
4. Behavioral and Opinion on Specific Products or Services:
   Behavioral segmentation divides consumers based on their interactions with products or services, like their opinions, or how often they buy a certain product.