Step 1: Analyzing the function at the origin.
We are given a piecewise function and need to check its behavior at the point \( (0,0) \). The function involves \( (x^2 + y^2)^{\alpha} \), which suggests that the value of \( \alpha \) will affect the continuity and differentiability of the function.
Step 2: Checking continuity.
For \( \alpha = \frac{1}{2} \), we check whether the limit of \( f(x, y) \) as \( (x, y) \to (0, 0) \) exists and equals 0. It turns out that \( f \) is continuous at \( (0, 0) \), but not differentiable at this point because the limit does not behave smoothly in all directions.
Step 3: Conclusion.
The correct answer is (A) For \( \alpha = \frac{1}{2} \), \( f \) is continuous but not differentiable.