Question

‘JKSD India Ltd.’ recently introduced a new range of ‘fresh from kitchen’ jams, ketchups, salad dressings and peanut butter, etc. They appointed salespersons to contact prospective customers in leading malls to create awareness about their products and develop product preferences with the aim of making sales. Which tool of promotion is being used by ‘JKSD India Ltd.’ to market its products :

• A. Advertising
• B. Personal Selling
• C. Sales Promotion
• D. Public Relations

Hint:

Personal selling is a face-to-face promotional tool involving direct interaction with customers to influence purchase decisions.

Answer 1

The Correct Option is B

The scenario describes the company employing salespersons to directly interact with customers in malls to create product awareness and preference. This is a clear example of Personal Selling, which involves one-on-one communication between a salesperson and potential customers to persuade them to purchase products. - (A) Advertising: Involves mass media communication to promote products to a large audience, which is not happening here. - (C) Sales Promotion: Refers to short-term incentives like discounts or giveaways, but the focus here is on direct interaction. - (D) Public Relations: Involves managing the company's image, not direct sales activities.
Final Answer: (B) Personal Selling