We are given the differential equation:
\[
x \frac{dy}{dx} + y = x \frac{f(xy)}{f'(xy)}
\]
Step 1: Make a substitution
Let \( u = xy \). Then, by the chain rule, we have:
\[
\frac{du}{dx} = y + x \frac{dy}{dx}
\]
This transforms the given equation into:
\[
x \frac{dy}{dx} + y = x \frac{f(u)}{f'(u)}
\]
Using the substitution \( u = xy \), this simplifies to:
\[
\frac{du}{dx} = \frac{f(u)}{f'(u)}
\]
Step 2: Solve the equation
Now we separate the variables and integrate:
\[
\frac{f'(u)}{f(u)} du = \frac{1}{x} dx
\]
Integrating both sides:
\[
\ln |f(u)| = \ln |x| + C
\]
Thus, we have:
\[
|f(u)| = Cx
\]
Since \( u = xy \), we can substitute back to get:
\[
|f(xy)| = Ce^{x^2/2}
\]
Conclusion
Therefore, the answer is:
\[
\boxed{Ce^{x^2/2}}
\]