Step 1: Recognizing the combinatorial sum identity.
Using the identity:
\[
\sum_{r=1}^{n} r^2 \binom{n}{r}^2 = n(n+1) \binom{2n}{n}/4,
\]
we substitute \( n = 30 \):
\[
\sum_{r=1}^{30} r^2 \binom{30}{r}^2 = \frac{30 \times 31}{4} \binom{60}{30}.
\]
Step 2: Expressing in powers of 2.
Since \( \binom{60}{30} \approx 2^{59} / \sqrt{30} \), simplifying gives:
\[
\alpha = 930.
\]
Thus, the answer is \( \boxed{930} \).