Draw segment \( AC \) and segment \( BD \).
Proof:
Step 1: In \( \triangle CAE \) and \( \triangle BDE \),
\[
\angle AEC = \angle DEB \quad \text{(angles inscribed in the same arc)}.
\]
Step 2: Similarly,
\[
\angle CAE = \angle BDE \quad \text{(angles inscribed in the same arc)}.
\]
Step 3: By AA similarity criterion, \( \triangle CAE \sim \triangle BDE \).
Step 4: From the property of similar triangles, we have:
\[
\frac{AE}{CE} = \frac{EB}{ED}.
\]
Step 5: Cross-multiplying, we get:
\[
AE \times EB = CE \times ED.
\]
Hence proved.