Meaning:
Advertisement is a paid form of non-personal communication used by businesses to promote goods, services, or ideas to a large audience.
Benefits to Manufacturers:
Increases Sales: Advertising informs customers and motivates them to buy more products.
Brand Recognition: Helps in creating awareness and building brand image.
Economies of Scale: Large-scale demand allows manufacturers to reduce costs per unit.
New Product Launch: Makes it easier to introduce new products in the market.
Competitive Edge: Distinguishes products from those of competitors.
Benefits to Society:
Consumer Awareness: Provides information about quality, price, and availability of products.
Improves Standard of Living: Encourages people to use new and better products.
Employment Generation: Creates jobs in media, marketing, and creative industries.
Cultural Influence: Promotes social messages like health, safety, and education.
Conclusion:
Advertisement benefits both producers and society by increasing demand, creating awareness, and improving lifestyles.