Step 1: Use the perimeter condition.
The total length of the wire is the perimeter of the rectangle:
\[
2(l + b) = 108
\Rightarrow
l + b = 54
\]
Step 2: Express area in one variable.
\[
A = l b = l(54 - l)
\]
Step 3: Maximize the area.
\[
\frac{dA}{dl} = 54 - 2l = 0
\Rightarrow
l = 27
\]
Step 4: Find breadth.
\[
b = 54 - 27 = 27
\]
Step 5: Conclusion.
The rectangle of maximum area is a square of side \( 27 \) meters.