List of top English Core Questions asked in CBSE Class Twelve Board Exam

Read the following passage carefully:

(1) Marketing is all about creativity and expression, so it must be an art, right? Not necessarily. While marketers once relied purely on instinct, they now rely on data-driven insights. On top of that, cutting-edge technologies and analytics have shifted the focus of marketing farther toward the science side of the spectrum. Armed with so much data, marketers can now track the impact of money spent on their bottom line.

(2) In today's world, the best approach to marketing combines both disciplines. And there's a distinct balance to the craft - a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be encouraging. Psychologists believe the brain is separated into two distinct functions: the left-brain and the right-brain. The right side of the brain is responsible for creative thinking and artistic intuition.

(3) As an art, marketing is all about understanding the nuances of human behaviour and determining how to make an emotional connection with the customer. More importantly, some level of art is needed to create brand standards for your company, including the logo, messaging, and overall visual identity for a brand.

(4) Right-brained marketers focus on the creative - the copy, graphics and emotions tied to the message. The science side of marketing tells us to let the data guide what strategies will be most effective. Marketers are now reporting the need for digital-first expertise including digital proficiency, data analysis, and data science. With science, marketers adopt an outcome-centric mindset that helps them curate smarter campaigns. Over the past few years, there has been an evolving prioritization on data-savvy talent. In 2020 and beyond, brands will need to focus on recruiting talent that can understand the complexities of AI and machine technologies.

(5) But when we reflect on earlier times, marketing was defined as the predominance of traditional advertising, like television, newspaper, and direct mail. Today, it ropes in digital channels, social media, mobile devices, and integrated, complex campaigns. And just as consumers today are more tech-savvy, employees should be able to match and exceed their expertise. It's important that brands continue to prioritize creative, engaging campaign messages while also focusing on key insights and performance metrics for optimal results.

Answer the following questions, based on the passage above:

Read the passage carefully:
 

(1) This report presents findings from the Youth Aspirations in India Survey in which 5,764 youth between the ages of 15 and 30 were asked about their employment, education, and skilling aspirations.
 

(2) Indian youth valued higher education. 50 percent of respondents aspire to attain a post-graduate degree, 24 percent a PhD, and 21 percent a bachelor's degree. Only 2 percent of respondents hope to attain a college or vocational diploma as their highest form of education.
 

(3) Respondents have a strong preference for attaining higher education degrees. At the same time, there is an awareness of changing skills requirements and an interest in augmenting their skills. 76 percent of youth report being very interested in pursuing a skills development programme. 70 percent of youth identified more employment opportunities as the main motivation for wanting to pursue skills development training.
 

(4) A study related to their job preference reveals their strong desire for job security and opportunities for career advancement. It is evident from the following data:

(5) In the context of technological adoption and digitization, jobs and tasks, along with the competencies required to execute them, are changing. 86 percent of youth feel very or moderately up to date with changes in skills requirements. Yet, 39 percent of youth feel very prepared or prepared for their ideal job, while 16 percent of youth feel either not prepared or very unprepared for their ideal job.
 

(6) Female respondents' education and employment aspirations match, if not exceed, those of male respondents. Yet, female respondents face discriminatory biases in hiring, have less paid work experience than their male counterparts, and face greater barriers in pursuing skills development opportunities. 60 percent of female respondents, for example, report having no paid work experience, compared to 54 percent of male respondents. In addition, 15 percent of female respondents report personal biases such as marital status, gender, age, or family background as a main barrier to employment compared to 9 percent of male respondents. While more female respondents report being very interested in participating in a skills development programme, only 19 percent have enrolled in a programme, compared to 26 percent of male respondents.
 

Answer the following questions, based on the given passage:
 

1. Read the following passage carefully:

(1) Having a sense of humor might mean having the ability to entertain other people by making them laugh, but it can also mean having a quick wit that is frequently employed to criticize other people with mischief comments. Some might define a sense of humor as the ability to see humor in everyday life or as appreciating the cleverness of puns and wordplay, and many think it is possible to possess a good sense of humour without ever having those around them be aware of it.
 

(2) In any case, a sense of humour is a socially valued trait that almost all of us would rather have more, rather than less of – akin to the way that we think about intelligence or good looks. A person with an undeveloped sense of humour lacks a social skill that puts him or her at a severe disadvantage in the hurly-burly of everyday adult life.
 

(3) Freud thought of humour as an outlet for forbidden impulses, and philosophers ranging from Aristotle to Descartes believed that we are amused by something when it makes us feel superior to other people.
 

(4) Evolutionary psychologists believe that humour, along with other creative abilities, such as art and music, evolved as an honest signal of intelligence and genetic quality. The value of such a skill in defusing tension, aggressive situations and in managing alliances and friendships should not be underestimated either.
 

(5) Schmoozing with a bunch of new people at a cocktail party is an opportunity to engage in light-hearted banter, and other people are grateful when someone is skilful enough to turn a stiff and awkward situation into fun. Cracking jokes, making witty remarks, or engaging in humorous, cheeky observations about the social scene can be like fishing for other minds that connect naturally with one’s own. When it works, humour can be a device for connecting people who are operating on the same wavelength.
 

(6) Observing the operation of other people in such situations gives you a feel as to who you would like to get to know better – and who might be best left behind, wallowing in indignation and bitterness. In short, a sense of humour is the Swiss Army Knife of social skills. Perhaps it is indeed a single instrument, but it contains an arsenal of tools – each exquisitely designed for a unique social purpose.
 

Answer the following questions, based on the given passage: