Question

Who has proposed two-step concept to describe the process of attitude change?

• A. Mohsin
• B. Heider
• C. Janis
• D. Triplett

Hint:

While other models like the Elaboration Likelihood Model (ELM) have two routes (central and peripheral), the specific term "two-step concept" in many psychology curricula, especially in India, refers to Mohsin's model of identification followed by attitude change.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
The question asks about a specific model of attitude change known as the "two-step concept." This refers to a particular theory about how persuasive messages can lead to changes in attitude.
Step 2: Detailed Explanation:


S. M. Mohsin, an Indian psychologist, proposed a two-step concept of attitude change. In this model, the first step is identification, where the target of persuasion develops a liking or affinity for the source of the message. The second step is the actual attitude change, which is more likely to occur once identification has taken place.
Heider proposed the Balance Theory.
Janis is known for his work on groupthink.
Triplett is credited with conducting the first social psychology experiment on social facilitation.
The "two-step concept" is specifically attributed to Mohsin. (Note: This is different from the "two-step flow of communication" model by Katz and Lazarsfeld, which deals with media influence via opinion leaders).
Step 3: Final Answer:
The two-step concept of attitude change was proposed by Mohsin.