Question:
Who among the following is associated with 'The Two Step Flow' theory?
Who among the following is associated with 'The Two Step Flow' theory?
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The Two Step Flow theory emphasizes the role of opinion leaders in spreading information, suggesting that they are more influential than direct media exposure alone.
Updated On: Apr 29, 2025
- Marshall McLuhan
- Harold Lasswell
- George Orwell
- Paul Lazarsfeld
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The Correct Option is D
Solution and Explanation
The 'Two Step Flow' theory was developed by Paul Lazarsfeld and his colleagues. This theory suggests that media influence is indirect, flowing first to opinion leaders and then to the wider population.
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