Question

Match List-I with List-II

List-I (Concepts)	List-II (Scholars)
(A) Manufacturing Consent	(II) Noam Chomsky
(B) Encoding and Decoding	(III) Stuart Hall
(C) Culture Industry	(IV) Max Horkheimer
(D) Catharsis	(I) Aristotle

Choose the correct answer from the options given below:

• A. (A)-(II), (B)-(III), (C)-(IV), (D)-(I)
• B. (A)-(III), (B)-(II), (C)-(I), (D)-(IV)
• C. (A)-(I), (B)-(II), (C)-(III), (D)-(IV)
• D. (A)-(II), (B)-(I), (C)-(IV), (D)-(III)

Hint:

Create flashcards for major communication theories, concepts, and their proponents. Grouping theorists by school of thought (e.g., Frankfurt School, Cultural Studies) can also help in remembering their key ideas.

Answer 1

The Correct Option is A

Step 1: Understanding the Concept:
This question requires matching key communication and philosophical concepts with the scholars who are most famously associated with them.
Step 2: Detailed Explanation:
Let's match each concept from List-I with the correct scholar from List-II:
- (A) Manufacturing Consent: This is the title of a famous book and a propaganda model of communication developed by Noam Chomsky and Edward S. Herman. It describes how mass media can be used to shape public opinion in favor of the interests of the powerful. This matches with (II) Noam Chomsky.
- (B) Encoding and Decoding: This is a highly influential communication model developed by the cultural theorist Stuart Hall. It focuses on how media messages are produced (encoded) by creators and interpreted (decoded) by audiences in different ways (dominant, negotiated, or oppositional). This matches with (III) Stuart Hall.
- (C) Culture Industry: This term was coined by Theodor Adorno and Max Horkheimer, key figures of the Frankfurt School. It critiques the mass production of cultural goods (like films, music, etc.) as a commercial enterprise that standardizes art and manipulates society. This matches with (IV) Max Horkheimer.
- (D) Catharsis: This is a concept from literary theory, first articulated by the ancient Greek philosopher Aristotle in his work "Poetics." It refers to the purification or purging of emotions (especially pity and fear) that audiences experience when watching a tragedy. This matches with (I) Aristotle.
Step 3: Final Answer:
The correct pairings are: (A)-(II), (B)-(III), (C)-(IV), and (D)-(I). This corresponds to option (A).