Step 1: Understand central tendency.
Central tendency is a statistical measure used to determine a single value that represents the center of a data set. The most common measures of central tendency are:
\[
\text{Mean}, \text{Median}, \text{Mode}
\]
Step 2: Standard deviation is not a measure of central tendency.
Standard deviation measures the spread or dispersion of data, not the center. Therefore, it is not considered a measure of central tendency.
Step 3: Conclusion.
Thus, the correct answer is (D) Standard deviation.