Question:
Which of the following tests are often employed to measure advertising effectiveness?
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test
Which of the following tests are often employed to measure advertising effectiveness?
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test
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Advertising effectiveness tests check awareness, comprehension, inquiries, and actual sales impact.
Updated On: Sep 18, 2025
- (A), (B) and (C) only
- (A), (B) and (D) only
- (A), (B), (C) and (D)
- (B), (C) and (D) only
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The Correct Option is C
Solution and Explanation
Step 1: Explain each test.
- Recognition test: Measures recall of ads
- Inquiry test: Measures consumer inquiries
- Reason-why test: Measures comprehension of ad message
- Sales test: Measures impact on sales → all correct
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