Question:
Which of the following is a method for selecting and qualifying advertising goals and for using those goals to measure advertising performance?
Which of the following is a method for selecting and qualifying advertising goals and for using those goals to measure advertising performance?
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DAGMAR = Advertising goals + measurable results; AIDA = consumer response sequence.
Updated On: Sep 18, 2025
- AIDA model
- DAGMAR Model
- PEST Model
- PESTEL Model
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The Correct Option is B
Solution and Explanation
Step 1: Recall the advertising models.
- AIDA model → Attention, Interest, Desire, Action; focuses on customer response
- DAGMAR → Defining Advertising Goals for Measured Advertising Results; selects & qualifies goals and measures performance
Step 2: Identify the correct model.
DAGMAR is specifically designed to set and measure advertising objectives
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