Question

Which is defined as discovery of business opportunities?

• A. Marketing
• B. Invention
• C. Promotion
• D. None of these

Hint:

Marketing is not just selling products; it begins with discovering opportunities.

Answer 1

The Correct Option is A

Step 1: Meaning of marketing.
Marketing is the process of identifying customer needs, discovering opportunities, and delivering products that satisfy those needs.
Step 2: Discovery of opportunities.
Through market research, surveys, and analysis, marketing helps businesses find new opportunities for growth.
For example, the discovery of demand for electric vehicles in India opened new business opportunities for companies.
Step 3: Option analysis.
- (A) Marketing: Correct, as it deals with discovering opportunities and satisfying them.
- (B) Invention: Refers to creating new products, not discovering opportunities.
- (C) Promotion: Only about spreading awareness, not opportunity discovery.
- (D) None of these: Incorrect, since (A) is right.
Step 4: Conclusion.
The discovery of business opportunities is defined as marketing.