Question:
Which is a method of primary data collection in market research?
Which is a method of primary data collection in market research?
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Primary = Direct. Secondary = Already exists.
Updated On: Jul 3, 2025
- Company records
- Government reports
- Literature review
- Surveys
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The Correct Option is D
Solution and Explanation
Primary data means fresh data collected for a specific purpose, directly from the source. Surveys, interviews, observations, and experiments are classic primary methods. Secondary data uses existing data like reports, journals, or published statistics.
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