Advertising is a marketing activity used to inform, persuade, and remind consumers about a product, service, or idea.
Step 1: Meaning of Advertising.
Advertising refers to paid, non-personal communication through various media such as newspapers, television, radio, and the internet to promote goods and services.
Step 2: Purpose of Advertising.
The main purpose of advertising is to create awareness, attract customers, increase sales, and build brand image in the market.
Step 3: Conclusion.
Therefore, advertising plays an important role in marketing by influencing consumer buying behaviour and increasing market demand.