Question:

Various factors are involved in sensing opportunities. ‘Ability to perceive and preserve basic ideas’ is one of them. Identify and state any four sources that lead to the emergence of basic ideas.

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Sources of business ideas = Market trends, technology, social changes, and problems.
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Solution and Explanation

The ability to perceive and preserve basic ideas is crucial in identifying business opportunities. The main sources that lead to the emergence of such basic ideas are:
Market Trends: Observing shifts in consumer preferences and emerging demands.
Technological Advances: Innovations and new technologies creating new possibilities.
Social and Cultural Changes: Changes in lifestyle, culture, and social behavior.
Problems and Needs: Recognizing problems faced by people and offering solutions.
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