Question

This research tool is very popular among researchers as this is an easy way to get user input and validation very early without requiring a lot of preparation.

• A. Shadowing
• B. Focus group
• C. Card sorting
• D. Survey

Hint:

Card sorting helps design intuitive layouts by understanding user mental models early on.

Answer 1

The Correct Option is C

Card sorting is a user research technique used to help design or evaluate the information architecture of a site or product. It involves participants organizing topics into categories that make sense to them and labeling these groups.
Key benefits of card sorting:

Simple and quick to conduct
Gathers early user input and validation
Helps understand how users group information naturally

Explanation of Other Options:

(A) Shadowing: Observing users silently to understand behavior.
(B) Focus group: Group discussions to gather opinions.
(D) Survey: Questionnaires used to collect data from many users.
Therefore, the correct answer is option (C).