For a convex mirror, the magnification \( m \) is given by:
\[
m = \frac{\text{image size}}{\text{object size}} = \frac{1}{4}
\]
The magnification formula for a mirror is:
\[
m = \frac{v}{u}
\]
Where:
- \( v \) is the image distance,
- \( u \) is the object distance.
From the mirror equation:
\[
\frac{1}{f} = \frac{1}{v} + \frac{1}{u}
\]
Where \( f = 30 \, \text{cm} \) is the focal length.
Using the magnification relation \( m = \frac{1}{4} \), the object distance \( u \) can be determined to be \( 90 \, \text{cm} \).
Thus, the distance of the object from the mirror is \( \boxed{90 \, \text{cm}} \).